Episode 3 · 1h 32min
What A&R Really Looks For (It's Not What You Think)
with James Whitfield — Former A&R Executive, Universal Music
Coming soon
Episode Notes
After 15 years signing artists, James reveals the real criteria behind label decisions — and why most artists pitch wrong.
Key Takeaways
- •Labels look for proof of audience, not proof of talent
- •Most artists pitch too early — build leverage first
- •The best deals go to artists who do not need them
Shareable Moments
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The best deals go to artists who do not need them.
JW
James Whitfield“
Labels look for proof of audience, not proof of talent.
JW
James Whitfield